The role of brand name in customization decision : search vs. experience perspective /

The role of brand name in customization decision : search vs. experience perspective /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2009

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: 489320 Moo, Song Lin, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Формат:
Хэл сонгох:eng
Хэвлэсэн: 2009
Нөхцлүүд:
Brand name products
Consumer goods
Тодорхойлолт
Тойм:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2009

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