The role of brand name in customization decision : search vs. experience perspective /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2009
| Principais autores: | , , |
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| Formato: | |
| Idioma: | eng |
| Publicado em: |
2009
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| Assuntos: |
| _version_ | 1826410619661713408 |
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| author | 489320 Moo, Song Lin Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | 489320 Moo, Song Lin Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | 489320 Moo, Song Lin |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2009 |
| first_indexed | 2024-03-05T02:02:47Z |
| format | |
| id | KOHA-OAI-TEST:271117 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:02:47Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2711172020-12-19T17:08:41ZThe role of brand name in customization decision : search vs. experience perspective / 489320 Moo, Song Lin Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan dan Pembangunan Sumber Manusia 2009engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2009Includes bibliographical referencesPRZSLBrand name products Consumer goods |
| spellingShingle | Brand name products Consumer goods 489320 Moo, Song Lin Ahmad Sharifuddin Shamsuddin Fakulti Pengurusan dan Pembangunan Sumber Manusia The role of brand name in customization decision : search vs. experience perspective / |
| title | The role of brand name in customization decision : search vs. experience perspective / |
| title_full | The role of brand name in customization decision : search vs. experience perspective / |
| title_fullStr | The role of brand name in customization decision : search vs. experience perspective / |
| title_full_unstemmed | The role of brand name in customization decision : search vs. experience perspective / |
| title_short | The role of brand name in customization decision : search vs. experience perspective / |
| title_sort | role of brand name in customization decision search vs experience perspective |
| topic | Brand name products Consumer goods |
| work_keys_str_mv | AT 489320moosonglin theroleofbrandnameincustomizationdecisionsearchvsexperienceperspective AT ahmadsharifuddinshamsuddin theroleofbrandnameincustomizationdecisionsearchvsexperienceperspective AT fakultipengurusandanpembangunansumbermanusia theroleofbrandnameincustomizationdecisionsearchvsexperienceperspective AT 489320moosonglin roleofbrandnameincustomizationdecisionsearchvsexperienceperspective AT ahmadsharifuddinshamsuddin roleofbrandnameincustomizationdecisionsearchvsexperienceperspective AT fakultipengurusandanpembangunansumbermanusia roleofbrandnameincustomizationdecisionsearchvsexperienceperspective |