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Consumer perception on the log...
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Consumer perception on the logo re-branding of Bank Islam Malaysia Berhad /
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
Bibliographic Details
Main Authors:
389274 Nur Nadirah Mohamad Ishak
,
Salmiah Mohamad Amin, supervisor
,
Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:
eng
Published:
2009
Subjects:
Branding (Marketing)
Consumer behavior
Holdings
Description
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