Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors:	389862 Lee, Mei Chern, Noraini Abu Talib, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2009
Subjects:	Branding (Marketing) Consumers' preferences

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