Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid /

Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Detalles Bibliográficos
Autores principales: 389862 Lee, Mei Chern, Noraini Abu Talib, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Formato:
Lenguaje:eng
Publicado: 2009
Materias:
Branding (Marketing)
Consumers' preferences
Descripción
Sumario:Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

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