Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid /
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
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| Format: | |
| Language: | eng |
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2009
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| _version_ | 1826410681496240128 |
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| author | 389862 Lee, Mei Chern Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | 389862 Lee, Mei Chern Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | 389862 Lee, Mei Chern |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009 |
| first_indexed | 2024-03-05T02:03:42Z |
| format | |
| id | KOHA-OAI-TEST:271421 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:03:42Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2714212020-12-19T17:08:42ZBrand awareness and its relationship with theme branding and brand association of Sunway Pyramid / 389862 Lee, Mei Chern Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2009engProject Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009Includes bibliographical referencesPRZSLBranding (Marketing) Consumers' preferences |
| spellingShingle | Branding (Marketing) Consumers' preferences 389862 Lee, Mei Chern Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid / |
| title | Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid / |
| title_full | Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid / |
| title_fullStr | Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid / |
| title_full_unstemmed | Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid / |
| title_short | Brand awareness and its relationship with theme branding and brand association of Sunway Pyramid / |
| title_sort | brand awareness and its relationship with theme branding and brand association of sunway pyramid |
| topic | Branding (Marketing) Consumers' preferences |
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