Customer perception of innovation characteristic : the case study of blu-ray disc DVD /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors:	390599 Khoo, Lee Voen, Aslan Amat Senin, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2009
Subjects:	Consumer behavior Technological innovations

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