Customer perception of innovation characteristic : the case study of blu-ray disc DVD /

Customer perception of innovation characteristic : the case study of blu-ray disc DVD /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors: 390599 Khoo, Lee Voen, Aslan Amat Senin, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2009
Subjects:
Consumer behavior
Technological innovations
Description
Summary:Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

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