Consumer's determinants of brand equity towards chocolate malt drink /

Consumer's determinants of brand equity towards chocolate malt drink /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors: Siew, Teng Lim, author, Hishamuddin Md. Som, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Skudai : Universiti Teknologi Malaysia, 2009
Subjects:
Branding (Marketing)
Brand name products

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