Consumer's determinants of brand equity towards chocolate malt drink /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2009
Main Authors: | Siew, Teng Lim, author, Hishamuddin Md. Som, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia |
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Format: | |
Language: | eng |
Published: |
Skudai : Universiti Teknologi Malaysia,
2009
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Subjects: |
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