THE PUBLICITY HANDBOOK : How to Maximize Publicity for Products, Services & Organizations /
The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types...
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| Format: | text |
| Language: | eng |
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United Kingdom : NTC Business Books,
1991
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