MARKETING STRATEGY : RELATIONSHIPS, OFFERINGS, TIMING, & RESOURCE ALLOCATION /
Offering a current approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields and establishes analytic frameworks through which to examine strategic options.
| Main Author: | |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Englewood Cliffs, NJ : Prentice Hall,
1995
|
| Subjects: |