MARKETING STRATEGY : RELATIONSHIPS, OFFERINGS, TIMING, & RESOURCE ALLOCATION /
Offering a current approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields and establishes analytic frameworks through which to examine strategic options.
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| Format: | text |
| Language: | eng |
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Englewood Cliffs, NJ : Prentice Hall,
1995
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| Subjects: |
| _version_ | 1803622041786515456 |
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| author | Sudharshan, Devanathan, author 178693 |
| author_facet | Sudharshan, Devanathan, author 178693 |
| author_sort | Sudharshan, Devanathan, author 178693 |
| collection | OCEAN |
| description | Offering a current approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields and establishes analytic frameworks through which to examine strategic options. |
| first_indexed | 2024-03-05T02:34:03Z |
| format | text |
| id | KOHA-OAI-TEST:281556 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-07-04T04:40:17Z |
| publishDate | 1995 |
| publisher | Englewood Cliffs, NJ : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2815562024-05-27T00:52:02ZMARKETING STRATEGY : RELATIONSHIPS, OFFERINGS, TIMING, & RESOURCE ALLOCATION / Sudharshan, Devanathan, author 178693 textEnglewood Cliffs, NJ : Prentice Hall,1995©1995engOffering a current approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields and establishes analytic frameworks through which to examine strategic options."Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy."--Includes bibliographical references and index.1. Introduction. -- 2. Analogical and Analytical Lenses on Competition. -- 3. Forecasting of Contextual Possibilities. -- 4. Product-Market Definition. -- 5. Relationships with Channels of Distribution. -- 6. Relationships with Customers. -- 7. Competitive Analysis. -- 8. Financial Models for Marketing Strategists. -- 9. Portfolio Models. -- 10. Benchmarking and the Pims Models. -- 11. Timing. -- 12. Changes in and the Strategic Assessment of Marketing Channels. -- 13. Strategic Assessment of Offerings. -- 14. Marketing Strategic Implementation Systems.Offering a current approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields and establishes analytic frameworks through which to examine strategic options."Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy."--MOHAIMINAH KHAYON;MarketingStrategic planningCompetitionURN:ISBN:0024182648 |
| spellingShingle | Marketing Strategic planning Competition Sudharshan, Devanathan, author 178693 MARKETING STRATEGY : RELATIONSHIPS, OFFERINGS, TIMING, & RESOURCE ALLOCATION / |
| title | MARKETING STRATEGY : RELATIONSHIPS, OFFERINGS, TIMING, & RESOURCE ALLOCATION / |
| title_full | MARKETING STRATEGY : RELATIONSHIPS, OFFERINGS, TIMING, & RESOURCE ALLOCATION / |
| title_fullStr | MARKETING STRATEGY : RELATIONSHIPS, OFFERINGS, TIMING, & RESOURCE ALLOCATION / |
| title_full_unstemmed | MARKETING STRATEGY : RELATIONSHIPS, OFFERINGS, TIMING, & RESOURCE ALLOCATION / |
| title_short | MARKETING STRATEGY : RELATIONSHIPS, OFFERINGS, TIMING, & RESOURCE ALLOCATION / |
| title_sort | marketing strategy relationships offerings timing resource allocation |
| topic | Marketing Strategic planning Competition |
| work_keys_str_mv | AT sudharshandevanathanauthor178693 marketingstrategyrelationshipsofferingstimingresourceallocation |