Transforming your go-to-market strategy : the three disciplines of channel management /
36
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Boston, MA : Harvard Business School Pub.,
2006
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| Subjects: |
| _version_ | 1796650525003874304 |
|---|---|
| author | 239965 Rangan, V. Kasturi |
| author_facet | 239965 Rangan, V. Kasturi |
| author_sort | 239965 Rangan, V. Kasturi |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T13:52:52Z |
| format | |
| id | KOHA-OAI-TEST:28160 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T13:52:52Z |
| publishDate | 2006 |
| publisher | Boston, MA : Harvard Business School Pub., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:281602020-12-19T16:56:28ZTransforming your go-to-market strategy : the three disciplines of channel management / 239965 Rangan, V. Kasturi Boston, MA : Harvard Business School Pub.,2006eng36PSZJBLMarketing channelsBusiness logisticsPhysical distribution of goodsURN:ISBN:1591397669 (hbk.) |
| spellingShingle | Marketing channels Business logistics Physical distribution of goods 239965 Rangan, V. Kasturi Transforming your go-to-market strategy : the three disciplines of channel management / |
| title | Transforming your go-to-market strategy : the three disciplines of channel management / |
| title_full | Transforming your go-to-market strategy : the three disciplines of channel management / |
| title_fullStr | Transforming your go-to-market strategy : the three disciplines of channel management / |
| title_full_unstemmed | Transforming your go-to-market strategy : the three disciplines of channel management / |
| title_short | Transforming your go-to-market strategy : the three disciplines of channel management / |
| title_sort | transforming your go to market strategy the three disciplines of channel management |
| topic | Marketing channels Business logistics Physical distribution of goods |
| work_keys_str_mv | AT 239965ranganvkasturi transformingyourgotomarketstrategythethreedisciplinesofchannelmanagement |