A reversed story : why franchising fail? an example from Malaysia /

A reversed story : why franchising fail? an example from Malaysia /

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Bibliographic Details
Main Authors: Abu Bakar Abdul Hamid, Mohd. Hassan Mohd. Osman, Rozita Selamat, Norhamimah Mastor, National Seminar on Managing Malaysia in the New Millennium (2003 : Melaka)
Format:
Language:eng
Published: Skudai : Universiti Teknologi Malaysia, 2003
Subjects:
Franchises (Retail trade)

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