Entrepreneurial marketing : lessons from wharton's pioneering MBA course /
18
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
New York : John Wiley and Sons,
2001
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| Subjects: |
| _version_ | 1826412945923375104 |
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| author | 289044 Lodish, Leonard M. Morgan, Howard Lee, 1945- Kallianpur, Amy |
| author_facet | 289044 Lodish, Leonard M. Morgan, Howard Lee, 1945- Kallianpur, Amy |
| author_sort | 289044 Lodish, Leonard M. |
| collection | OCEAN |
| description | 18 |
| first_indexed | 2024-03-05T02:37:44Z |
| format | |
| id | KOHA-OAI-TEST:282789 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:37:44Z |
| publishDate | 2001 |
| publisher | New York : John Wiley and Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2827892020-12-19T17:09:10ZEntrepreneurial marketing : lessons from wharton's pioneering MBA course / 289044 Lodish, Leonard M. Morgan, Howard Lee, 1945- Kallianpur, Amy New York : John Wiley and Sons,2001eng1836PSZJBLNew business enterprisesMarketingURN:ISBN:0471382442 (hbk.) |
| spellingShingle | New business enterprises Marketing 289044 Lodish, Leonard M. Morgan, Howard Lee, 1945- Kallianpur, Amy Entrepreneurial marketing : lessons from wharton's pioneering MBA course / |
| title | Entrepreneurial marketing : lessons from wharton's pioneering MBA course / |
| title_full | Entrepreneurial marketing : lessons from wharton's pioneering MBA course / |
| title_fullStr | Entrepreneurial marketing : lessons from wharton's pioneering MBA course / |
| title_full_unstemmed | Entrepreneurial marketing : lessons from wharton's pioneering MBA course / |
| title_short | Entrepreneurial marketing : lessons from wharton's pioneering MBA course / |
| title_sort | entrepreneurial marketing lessons from wharton s pioneering mba course |
| topic | New business enterprises Marketing |
| work_keys_str_mv | AT 289044lodishleonardm entrepreneurialmarketinglessonsfromwhartonspioneeringmbacourse AT morganhowardlee1945 entrepreneurialmarketinglessonsfromwhartonspioneeringmbacourse AT kallianpuramy entrepreneurialmarketinglessonsfromwhartonspioneeringmbacourse |