When ads work : new proof that advertising triggers sales /

Geahča maid

• Advertising and sales promotion strategy /
  Dahkki: 253735 Tellis, Gerard J.
  Almmustuhtton: (1998)
• The 22 irrefutable laws of advertising : and when to violate them /
  Dahkki: 405865 Newman, Michael
  Almmustuhtton: (2004)
• Masterminding the store : advertising, sales promotion, and the new marketing reality /
  Dahkki: 315999 Ziccardi, Donald, et al.
  Almmustuhtton: (1997)
• Advertising and promotion management /
  Dahkki: 353502 Rossitek, John R., et al.
  Almmustuhtton: (1987)
• Advertising and promotion : communicating brands /
  Dahkki: 320116 Hackley, Christopher E.
  Almmustuhtton: (2005)