Convergence Marketing : strategies for reaching the new hybrid consumer /

Convergence Marketing : strategies for reaching the new hybrid consumer /

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Bibliographic Details
Main Authors: 315542 Wind, Yoram, Mahajan, Vijay, Gunther, Robert E., 1960-
Format:
Language:eng
Published: Upper Saddle River, NJ : Prentice Hall PTR, 2002
Subjects:
Internet marketing
Marketing
Consumer behavior
Communication in marketing

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