Convergence Marketing : strategies for reaching the new hybrid consumer /
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| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
Upper Saddle River, NJ : Prentice Hall PTR,
2002
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| Subjects: |
| _version_ | 1796704816538320896 |
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| author | 315542 Wind, Yoram Mahajan, Vijay Gunther, Robert E., 1960- |
| author_facet | 315542 Wind, Yoram Mahajan, Vijay Gunther, Robert E., 1960- |
| author_sort | 315542 Wind, Yoram |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T03:01:11Z |
| format | |
| id | KOHA-OAI-TEST:290614 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T03:01:11Z |
| publishDate | 2002 |
| publisher | Upper Saddle River, NJ : Prentice Hall PTR, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2906142020-12-19T17:09:29ZConvergence Marketing : strategies for reaching the new hybrid consumer / 315542 Wind, Yoram Mahajan, Vijay Gunther, Robert E., 1960- Upper Saddle River, NJ : Prentice Hall PTR,2002eng36PSZJBLInternet marketingMarketingConsumer behaviorCommunication in marketingURN:ISBN:0130650757 (hbk.) |
| spellingShingle | Internet marketing Marketing Consumer behavior Communication in marketing 315542 Wind, Yoram Mahajan, Vijay Gunther, Robert E., 1960- Convergence Marketing : strategies for reaching the new hybrid consumer / |
| title | Convergence Marketing : strategies for reaching the new hybrid consumer / |
| title_full | Convergence Marketing : strategies for reaching the new hybrid consumer / |
| title_fullStr | Convergence Marketing : strategies for reaching the new hybrid consumer / |
| title_full_unstemmed | Convergence Marketing : strategies for reaching the new hybrid consumer / |
| title_short | Convergence Marketing : strategies for reaching the new hybrid consumer / |
| title_sort | convergence marketing strategies for reaching the new hybrid consumer |
| topic | Internet marketing Marketing Consumer behavior Communication in marketing |
| work_keys_str_mv | AT 315542windyoram convergencemarketingstrategiesforreachingthenewhybridconsumer AT mahajanvijay convergencemarketingstrategiesforreachingthenewhybridconsumer AT guntherroberte1960 convergencemarketingstrategiesforreachingthenewhybridconsumer |