Convergence Marketing : strategies for reaching the new hybrid consumer /

Convergence Marketing : strategies for reaching the new hybrid consumer /

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Bibliographic Details
Main Authors:	315542 Wind, Yoram, Mahajan, Vijay, Gunther, Robert E., 1960-
Format:
Language:	eng
Published:	Upper Saddle River, NJ : Prentice Hall PTR, 2002
Subjects:	Internet marketing Marketing Consumer behavior Communication in marketing

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