Relationship marketing for competitive advantage : winning and keeping customers /

Relationship marketing for competitive advantage : winning and keeping customers /

36

Bibliografiset tiedot
Päätekijä: Payne, Adrian
Aineistotyyppi:
Julkaistu: Oxford : Butterworth-Heinemann, 1995
Aiheet:
Relationship marketing
Consumer satisfaction
Customer services
Customer relations

Samankaltaisia teoksia