Branding in Asia : the creation, development, and management of Asian brands for the global market /

Branding in Asia : the creation, development, and management of Asian brands for the global market /

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Detalhes bibliográficos
Autor principal: 259394 Temporal, Paul
Formato:
Idioma:eng
Publicado em: Singapore : John Wiley, 2001
Assuntos:
Brand name products
Marketing
Competition, International

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