Determination of brand personality of nike sport shoes using Jennifer Aaker's Framwork /

Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors: Ho, Yeow Chung, author, Mohd. Shoki Md. Ariff, superviosr, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Skudai : Universiti Teknologi Malaysia, 2009
Subjects: