Strategy maps : converting intangible assets into tangible outcomes /
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization,...
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| Format: | text |
| Language: | eng |
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Boston, Mass. : Harvard Business School Press,
2004
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