Made to stick : why some ideas survive and others die /

Made to stick : why some ideas survive and others die /

Includes bibliographical references (p. [259]-276) and index

Bibliographic Details
Main Authors: 266607 Heath, Chip, Heath, Dan, 1973-
Format:
Published: New York, NY : Random House, 2008
Subjects:
Social psychology
Contagion (Social psychology)
Context effects (Psychology)

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