Made to stick : why some ideas survive and others die /
Includes bibliographical references (p. [259]-276) and index
| Main Authors: | , |
|---|---|
| Format: | |
| Published: |
New York, NY : Random House,
2008
|
| Subjects: |
| _version_ | 1796708568062230528 |
|---|---|
| author | 266607 Heath, Chip Heath, Dan, 1973- |
| author_facet | 266607 Heath, Chip Heath, Dan, 1973- |
| author_sort | 266607 Heath, Chip |
| collection | OCEAN |
| description | Includes bibliographical references (p. [259]-276) and index |
| first_indexed | 2024-03-05T03:53:31Z |
| format | |
| id | KOHA-OAI-TEST:308008 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T03:53:31Z |
| publishDate | 2008 |
| publisher | New York, NY : Random House, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3080082020-12-19T17:10:18ZMade to stick : why some ideas survive and others die / 266607 Heath, Chip Heath, Dan, 1973- New York, NY : Random House,2008Includes bibliographical references (p. [259]-276) and indexPSZJBLSocial psychologyContagion (Social psychology)Context effects (Psychology)URN:ISBN:9781400064281 (hbk.) |
| spellingShingle | Social psychology Contagion (Social psychology) Context effects (Psychology) 266607 Heath, Chip Heath, Dan, 1973- Made to stick : why some ideas survive and others die / |
| title | Made to stick : why some ideas survive and others die / |
| title_full | Made to stick : why some ideas survive and others die / |
| title_fullStr | Made to stick : why some ideas survive and others die / |
| title_full_unstemmed | Made to stick : why some ideas survive and others die / |
| title_short | Made to stick : why some ideas survive and others die / |
| title_sort | made to stick why some ideas survive and others die |
| topic | Social psychology Contagion (Social psychology) Context effects (Psychology) |
| work_keys_str_mv | AT 266607heathchip madetostickwhysomeideassurviveandothersdie AT heathdan1973 madetostickwhysomeideassurviveandothersdie |