GLOBAL MARKETING MANAGEMENT /
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketin...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Hoboken, N.J. : John Wiley & Sons,
2004
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