Brand Management : A theoretical and practical approach /
Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure . Brand Management: A theoretical and practical approach gives insight into this phenomeno...
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Harlow, Essex : Financial Times Prentice Hall,
2003
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| Subjects: |