The balanced scorecard : translating strategy into action /

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term o...

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Bibliographic Details
Main Authors: Kaplan, Robert S., author 382396, Norton, David P., author 254156
Format: text
Language:eng
Published: Boston, Mass. : Harvard Business School Press, 1996
Subjects: