The balanced scorecard : translating strategy into action /
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term o...
Main Authors: | Kaplan, Robert S., author 382396, Norton, David P., author 254156 |
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Format: | text |
Language: | eng |
Published: |
Boston, Mass. : Harvard Business School Press,
1996
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Subjects: |
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