Principles of Marketing /
This introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings - in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Englewood Cliffs, NJ : Prentice Hall,
1996
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| Subjects: |