Principles of Marketing /

This introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings - in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840
Formáid: text
Teanga:eng
Foilsithe / Cruthaithe: Englewood Cliffs, NJ : Prentice Hall, 1996
Ábhair: