Principles of Marketing /
This introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings - in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and...
Main Authors: | Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840 |
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Format: | text |
Language: | eng |
Published: |
Englewood Cliffs, NJ : Prentice Hall,
1996
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Subjects: |
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