Principles of Marketing /

This introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings - in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and...

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Bibliographic Details
Main Authors:	Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840
Format:	text
Language:	eng
Published:	Englewood Cliffs, NJ : Prentice Hall, 1996
Subjects:	Marketing

Principles of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840

Published 2021

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Principles of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840, Opresnik, Marc Oliver author 644053

Published 2018

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Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Published 2014

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Principles of marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Published 2012

PRINCIPLES of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Abu Bakar Abdul Hamid, author 621919, Noor Hazarina Hashim, author 395935, Huam, Hon Tat, author 359156

Published 2010

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Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Published 2006

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PRINCIPLES OF MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Published 2001

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PRINCIPLES OF MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Published 1999

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Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840

Published 1991

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Principles of Marketing /

Principles of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840

Principles of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840, Opresnik, Marc Oliver author 644053

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Principles of marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

PRINCIPLES of MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840, Abu Bakar Abdul Hamid, author 621919, Noor Hazarina Hashim, author 395935, Huam, Hon Tat, author 359156

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

PRINCIPLES OF MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

PRINCIPLES OF MARKETING / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.) author 301840

Principles of Marketing / by Kotler, Philip, author 301835, Armstrong, Gary (Gary M.), author 301840

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