Building strong brands /

Liknande verk

• Managing brand equity : capitalizing on the value of a brand name /
  av: 368389 Aaker, David A.
  Publicerad: (1991)
• Brand leadership /
  av: 368389 Aaker, David A., et al.
  Publicerad: (2000)
• Passion branding : harnessing the power of emotion to build strong brands /
  av: 262582 Duffy, Neill, et al.
  Publicerad: (2003)
• Asian brand strategy : how Asia builds strong brands /
  av: Roll, Martin, 1967-
  Publicerad: (2006)
• Brand relevance : making competitors irrelevant /
  av: 368389 Aaker, David A.
  Publicerad: (c201)