Kleppner's : ADVERTISING PROCEDURE /
Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. The book covers four basic co...
| Main Authors: | , , , |
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| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, NJ : Pearson/Prentice Hall,
2005
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