EXPLORING CORPORATE STRATEGY : TEXT AND CASES /
The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from International and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. The text covers all the underlying concepts, analytical me...
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Format: | text |
Language: | eng |
Published: |
Englewood Cliffs, N.J. : Prentice-Hall,
1993
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Subjects: |