EXPLORING CORPORATE STRATEGY : TEXT AND CASES /

The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from International and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. The text covers all the underlying concepts, analytical me...

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Bibliographic Details
Main Authors: Johnson, Gerry, author 370875, Scholes, Kevan, author 370888
Format: text
Language:eng
Published: Englewood Cliffs, N.J. : Prentice-Hall, 1993
Subjects: