Foundations of marketing communications : a European perspective /

Foundations of marketing communications : a European perspective /

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Bibliographic Details
Main Authors: Pelsmacker, Patrick de, 1957-, Geuens, Maggie, 1969-, Bergh, Joeri van den, 1971-
Format:
Language:eng
Published: Upper Saddle River, NJ : Financial Times/Prentice Hall, 2005
Subjects:
Communication in marketing
Advertising

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