APA (7th ed.) Citation

Pelsmacker, P. d., Geuens, M., & Bergh, J. v. d. (2005). Foundations of marketing communications: A European perspective. Upper Saddle River, NJ : Financial Times/Prentice Hall.

Chicago Style (17th ed.) Citation

Pelsmacker, Patrick de, Maggie Geuens, and Joeri van den Bergh. Foundations of Marketing Communications: A European Perspective. Upper Saddle River, NJ : Financial Times/Prentice Hall, 2005.

MLA (9th ed.) Citation

Pelsmacker, Patrick de, et al. Foundations of Marketing Communications: A European Perspective. Upper Saddle River, NJ : Financial Times/Prentice Hall, 2005.