Foundations of marketing communications : a European perspective /
36
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
Upper Saddle River, NJ : Financial Times/Prentice Hall,
2005
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| Subjects: |
| _version_ | 1826425757864296448 |
|---|---|
| author | Pelsmacker, Patrick de, 1957- Geuens, Maggie, 1969- Bergh, Joeri van den, 1971- |
| author_facet | Pelsmacker, Patrick de, 1957- Geuens, Maggie, 1969- Bergh, Joeri van den, 1971- |
| author_sort | Pelsmacker, Patrick de, 1957- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T05:50:45Z |
| format | |
| id | KOHA-OAI-TEST:347078 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T05:50:45Z |
| publishDate | 2005 |
| publisher | Upper Saddle River, NJ : Financial Times/Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3470782020-12-19T17:11:49ZFoundations of marketing communications : a European perspective / Pelsmacker, Patrick de, 1957- Geuens, Maggie, 1969- Bergh, Joeri van den, 1971- Upper Saddle River, NJ : Financial Times/Prentice Hall,2005eng36PSZJBLCommunication in marketingAdvertisingURN:ISBN:0273703862 (pbk.) |
| spellingShingle | Communication in marketing Advertising Pelsmacker, Patrick de, 1957- Geuens, Maggie, 1969- Bergh, Joeri van den, 1971- Foundations of marketing communications : a European perspective / |
| title | Foundations of marketing communications : a European perspective / |
| title_full | Foundations of marketing communications : a European perspective / |
| title_fullStr | Foundations of marketing communications : a European perspective / |
| title_full_unstemmed | Foundations of marketing communications : a European perspective / |
| title_short | Foundations of marketing communications : a European perspective / |
| title_sort | foundations of marketing communications a european perspective |
| topic | Communication in marketing Advertising |
| work_keys_str_mv | AT pelsmackerpatrickde1957 foundationsofmarketingcommunicationsaeuropeanperspective AT geuensmaggie1969 foundationsofmarketingcommunicationsaeuropeanperspective AT berghjoerivanden1971 foundationsofmarketingcommunicationsaeuropeanperspective |