Foundations of marketing communications : a European perspective /

Foundations of marketing communications : a European perspective /

36

Bibliographic Details
Main Authors:	Pelsmacker, Patrick de, 1957-, Geuens, Maggie, 1969-, Bergh, Joeri van den, 1971-
Format:
Language:	eng
Published:	Upper Saddle River, NJ : Financial Times/Prentice Hall, 2005
Subjects:	Communication in marketing Advertising

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