Foundations of marketing communications : a European perspective /
36
Main Authors: | Pelsmacker, Patrick de, 1957-, Geuens, Maggie, 1969-, Bergh, Joeri van den, 1971- |
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Format: | |
Language: | eng |
Published: |
Upper Saddle River, NJ : Financial Times/Prentice Hall,
2005
|
Subjects: |
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