Foundations of marketing communications : a European perspective /

Foundations of marketing communications : a European perspective /

36

Bibliographic Details
Main Authors:	Pelsmacker, Patrick de, 1957-, Geuens, Maggie, 1969-, Bergh, Joeri van den, 1971-
Format:
Language:	eng
Published:	Upper Saddle River, NJ : Financial Times/Prentice Hall, 2005
Subjects:	Communication in marketing Advertising

Similar Items

MARKETING COMMUNICATIONS : A EUROPEAN PERSPECTIVE /
by: De Pelsmacker, Patrick, 1957-, author 438419, et al.
Published: (2004)

A reader in marketing communications /
by: Kitchen, Philip J.
Published: (2005)

Integrated advertising, promotion & marketing communications /
by: 404231 Clow, Kenneth E., et al.
Published: (2007)

INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS /
by: Clow, Kenneth E., author 404231, et al.
Published: (2012)

Integrated Advertising, Promotion, & Marketing Communications /
by: Clow, Kenneth E., author 404231, et al.
Published: (2004)

Integrated advertising, promotion and marketing communications /
by: 404231 Clow, Kenneth E., et al.
Published: (2010)

Integrated advertising, promotion, and marketing communication /
by: 404231 Clow, Kenneth E., et al.
Published: (2001)

Advertising and promotion : an integrated marketing communications perspective/
by: 390230 Belch, George E., et al.
Published: (2015)

Advertising and promotion : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE /
by: Belch, George E., author, et al.
Published: (2004)

Advertising and Promotion : An Integrated Marketing Communications Perspective /
by: Belch, George E., (George Edward), 1951-, author 460649, et al.
Published: (1998)

Advertising and promotion : an integrated marketing communications perspective /
by: 390230 Belch, George E. (George Eugene), et al.
Published: (2001)

Advertising and Promotion : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE /
by: Belch, George E., (George Edward), 1951-, author 460649, et al.
Published: (2004)

Advertising and promotion : an integrated marketing communications perspective /
by: 390230 Belch, George E. (George Edward), 1951-, et al.
Published: (2009)

Promotion and integrated marketing communications /
by: 391151 Semenik, Richard J.
Published: (2002)

Introduction to marketing communication : an integrated approach /
by: 289784 Burnett, John, et al.
Published: (1998)

Test Bank to accompany : Inroduction to Advertising and Promotion An Integrated Marketing Communications Perspective /
by: Belch, George E. (George Edward), 1951-, author 460649, et al.
Published: (1997)

Instructor's Manual to accompany : Introduction to Advertising and Promotions An Integrated Marketing Communications Perspective /
by: Belch, George E. (George Edward), 1951-, author 460649, et al.
Published: (1998)

Marketing research with SPSS /
by: Pelsmacker, Patrick de, 1957-
Published: (2008)

Promotion management and marketing communications /
by: 247357 Shimp, Terence A., et al.
Published: (1986)

Contemporary advertising and integrated marketing communications /
by: 207655 Arens, William F., et al.
Published: (c201)

Promotional strategy : managing the marketing communications process /
by: 323875 Engel, James F., et al.
Published: (1994)

Social marketing and development participation/
by: Mohd. Fadzilah Kamsah, 1951-, et al.
Published: (1986)

Campaign planner for integrated brand communications /
by: 250460 Sayre, Shay
Published: (2005)

Promotion management and marketing communications /
by: 247357 Shimp, Terence A.
Published: (1990)

Internet marketing : foundations and applications /
by: 431877 Siegel, Carolyn F.
Published: (2006)

Internet marketing : foundations and applications /
by: 431877 Siegel, Carolyn F.
Published: (2004)

Advertising, promotion, and supplemental aspects of integrated marketing communications /
by: 247357 Shimp, Terence A.
Published: (1997)

Integrated Marketing Communications Application in the Education Market
by: Svetlana Aleksandrovna Levina
Published: (2018-04-01)

Features of using artificial intelligence in companies’marketing communications
by: K. A. Arzhanova, et al.
Published: (2024-01-01)

Advertising, promotion, and other aspects of integrated marketing communications /
by: 247357 Shimp, Terence A., et al.
Published: (2013)

ADVERTISING, PROMOTION, & Supplemental Aspects of Integrated Marketing Communications /
by: Shimp, Terence A, author 247357
Published: (c200)

Advertising, promotion, and other aspects of integrated marketing communications /
by: 247357 Shimp, Terence A.
Published: (2010)

Prove it before you promote it : how to take the guesswork out of marketing /
by: 426487 Cuno, Steve
Published: (2009)

The handbook of international market research techniques /
by: Birn, Robin J.
Published: (2000)

Dictionary of marketing and advertising /
by: 353485 Farrah, Joseph
Published: (1998)

Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid
by: Yazid, Yazariah
Published: (2001)

Guerrilla marketing in 30 days /
by: 456631 Levinson, Jay Conrad, et al.
Published: (2009)

Encyclopedia of Major Marketing Campaigns.
by: Riggs, Thomas, 1963-, editor 490733, et al.
Published: (2007)

Sports sponsorship and marketing communications : a european perspective /
by: 252804 Lagae, Wim
Published: (2005)

The Master marketer : how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success /
by: Ryan, Christopher L. 354093
Published: (1996)