Marketing Management : Analysis, Planning, Implementation, and Control /
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importa...
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| Format: | text |
| Language: | eng |
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Upper Saddle River, NJ : Prentice Hall,
1997
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