Kotler, P. (1997). Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall.
Chicagoスタイル(17版)引用形式Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall, 1997.
MLA(9版)引用形式Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall, 1997.
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