Kotler, P. (1997). Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall.
Citación estilo ChicagoKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall, 1997.
Cita MLAKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.