Kotler, P. (1997). Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall.
Citazione stile Chigago Style (17a edizione)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall, 1997.
Citatione MLA (9a ed.)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall, 1997.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.