APA citiranje

Kotler, P. (1997). Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall, 1997.

MLA citiranje

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ : Prentice Hall, 1997.