Marketing Management : Analysis, Planning, Implementation, and Control /

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importa...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur: Kotler, Philip, author 301835
Fformat: text
Iaith:eng
Cyhoeddwyd: Upper Saddle River, NJ : Prentice Hall, 1997
Pynciau: