Marketing Management : Analysis, Planning, Implementation, and Control /

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importa...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Kotler, Philip, author 301835
Format: text
Sprache:eng
Veröffentlicht: Upper Saddle River, NJ : Prentice Hall, 1997
Schlagworte: