Marketing Management : Analysis, Planning, Implementation, and Control /

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importa...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Kotler, Philip, author 301835
Formatua: text
Hizkuntza:eng
Argitaratua: Upper Saddle River, NJ : Prentice Hall, 1997
Gaiak: