Marketing Management : Analysis, Planning, Implementation, and Control /

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importa...

詳細記述

書誌詳細
第一著者: Kotler, Philip, author 301835
フォーマット: text
言語:eng
出版事項: Upper Saddle River, NJ : Prentice Hall, 1997
主題: