Marketing Management : Analysis, Planning, Implementation, and Control /
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importa...
| 第一著者: | |
|---|---|
| フォーマット: | text |
| 言語: | eng |
| 出版事項: |
Upper Saddle River, NJ : Prentice Hall,
1997
|
| 主題: |